Media Technology Glossary

This glossary explains common terms used across Trendest Live articles.

Core terms

• OTT: streaming delivered over the internet to apps, browsers or connected devices.
• FAST: free ad-supported streaming television using scheduled channels.
• VOD: video on demand, where viewers select a title rather than following a schedule.
• VAST: a video ad serving template used by video players and ad systems.
• VMAP: a way to describe ad break positions across video content.
• ads.txt: a web publisher file listing authorized digital sellers.
• app-ads.txt: an app publisher file hosted on a developer website.
• MCM: multiple customer management, where an approved parent publisher may manage inventory for a child publisher.
• Metadata: title, runtime, rating, language, artwork and other catalogue facts used by platforms.
• Release gate: a review point before a package, app or content item moves forward.